beauty entrepreneurs, are you ready to become

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Beyond the technique, we teach the business of beauty. Master the marketing skills you’re expected to know but were never taught to grow a profitable beauty business - whether you’re a total beginner or an experienced provider.

beauty pro roll call
Hair Stylists, Nail Techs, Brow Artists, Estheticians,
Barbers, PMU Masters, Waxers and Massage Therapists…
It’s time to build a business, not a job.
declare this your first six-figure year!

ADMIT IT
DOES THIS SOUND LIKE YOU

Are my prices too cheap? Too expensive?

Ahh another negative review on yelp!

There’s no way I can stand out in such a saturated market.

I’ll never be as good as so and so...

Ugh my followers are not engaging with me on social media.

Gosh my booking are so inconsistent from month to month!
BUSINESS SYSTEMS
The business skill set that the top 10% of successful beauty pros
have mastered and gotten them to the next level.
What if I told you that you could learn all of the essential business building processes and systems at your own pace?
You wouldn’t need to travel or try to cram all the information in two days at a workshop.
You can position yourself to build a six-figure business in 60 days around your schedule, with a team of mentors available to keep you accountable for an entire year!
It has never been easier to grow your business as a beauty professional. You just need the tools, systems, & strategy.
i've got your back!

Now what if I told you that the clients are plenty and there is just one thing you need to master to break out of the rut?
INTRODUCING

The world’s first Online Business School for Beauty Professionals, SmartBeauty Pros!
Whether you want to turn your side-hustle into your full-time business, take your existing company to new heights, or you’re just starting out, SmartBeauty Pros can help.
SmartBeauty Pros is an online business school for modern service-based beauty entrepreneurs. Our comprehensive 8 week online program teaches the business of beauty.
A first of its kind community of beauty professionals fused together, SmartBeauty Pros sharpens determined businesswomen in a way that prepares them to not only survive, but thrive through proven and trusted expertise in business strategy, foundational security, modern marketing and the art of executing timeless 5-star customer experiences.
Surviving in the ever so saturated beauty industry requires a lot more than just talent. Only those with true business smarts and understanding of essential processes and systems will thrive and become the top 10% of beauty pros… that are not living check to check.
Without a roadmap or guidance, the process can be overwhelming and damn near impossible. SmartBeauty Pros can fast-track your growth and save you years of expensive trial and error.
Our founder has served over 2,000 clients, mentored over 200 women and we’d be honored to work with you.
It is NOT the ordinary online training, this is an intensive training where you, along with our founder and coaches, move through the lessons together in real time.
SmartBeauty Pros will challenge you to execute at your highest level. It's designed to put more money and opportunities in the hands of beauty pros.
YOU'RE STRUGGLING IN YOUR BEAUTY BIZ TOO AND ARE FULL OF THOUGHTS.
Sleepless nights are made up of all of these thoughts, I know because.. I’ve been there.
Now what if I told you that the clients are plenty and there is just one thing you need to master to break out of the rut?
3 pillars of a thriving service-based
beauty business
01
02
03


the beauty industry has changed. it’s no longer about the best results, it’s now about who can create the best client experience and has an effective marking strategy.
TALENT: The heart and soul of any business is the talent. We at SmartBeauty only want to work with people who are devoted to their craft.
Who have a deep desire to not be “perfect” but continue the progress by ongoing and continued work on their talent.
This pillar is untouched within our program and is what we ask you to come with. Your skill is your gift, your talents are uniquely yours and deserve to be shared with the world.
MINDSET: Our signature MP3 method. Our program begins with the inner workings of the artist, establishing the proper Mindset (personal beliefs and habits) and diving into the Purpose, Product and People you serve.
The inner workings of any world class beauty business begins with how the service provider views themselves and how much they understand who, what and why they serve.
BUSINESS SYSTEMS: Our signature Client CARE Method. The second part of our program curriculum focuses on the outer and foundational aspects of your business. Client Attraction, Retention and Experience. Setting a high bar for your brand and business and implementing systems that will keep you booked and busy for months at a time.
Creating a marketing strategy that gets you seen all while maintaining the highest levels of customer experience.
MEET JENNY

"THE SUGGESTIONS TRULY HELPED ME GET A BETTER UNDERSTANDING FROM A CONSUMER'S PERSPECTIVE".
WOULD YOU LIKE THESE KIND OF RESULTS?
Jenny was a public school teacher with big dreams of joining the beauty industry. She quietly juggled her work schedule while going to Esthetics school in New York City. She began working from a sectioned off area in her home and today, 4 years later she was able to purchase a building and built out her Med Spa, @rejuvenatespanyc, housing 6 treatment rooms and 8 staff. Jenny set revenue goals and zoomed past them bringing in over $2 million in business.
Here’s What You’ll Learn To
Sky-Rocket Your Beauty Business
SmartBeauty Pros is broken down into 6 core training Modules.
All course materials — including streaming videos, audio lessons, transcripts, growth assignments and more — are within our online member portal.
module 01
MINDSET & PURPOSE
Master your morning routine, breakthrough the self-imposed limiting beliefs surrounding your self-worth, adopt a millionaire mindset, learn self-care habits and gain clarity on your why.

module 03
PRODUCT
Build the interior and exterior foundations of your brand, create your big profit picture. Learn key pricing tips that clearly represent the experience you provide and your value in the market.

module 05
EXPERIENCE
Learn the science behind designing the perfect work space, hospitality table must-haves, the art of 5-star client experiences, get raving testimonials and choose the right booking software.

module 02
PEOPLE
Identify who your ideal client is, your competitive advantage and how to stand out from the competition. Target your Most Valuable Payers (MVP's) and define your CEO voice.

module 04
ATTRACTION
Explore the POP Method. Learn how to use Instagram like a boss, implement effective website design strategies, master selling on social and create clear messaging that will convert to bookings.

module 06
RETENTION
Deep dive into modern marketing, email marketing and its importance in client retention, learn how to offer rewards and packages that actually make you money and grow your tribe.




Bonus: The Legal Bundle
Legal masterclass by Intellectual Property Attorney Kyona McGhee, Esq. Learn the ins and outs of LLC's, Corps. and Trademarks for your business. Unlock a collection of three contracts (each valued at over $400) and agreements every beauty entrepreneur should have. Keep your business safe and protected!
VALUE OF $2,000
Enroll and Get These Additional Beauty Business Training Programs and Masterclasses FREE!
Bonus: The Real-Estate Bundle
Featuring one of the top commercial & retail Real Estate brokers of New York City, this masterclass is all about teaching you the essentials of leasing a commercial space. Whether you own a salon or dream of someday, learn exactly what to look for in a space and what to avoid. This bonus includes a masterclass, a useful space tour checklist and a glossary of terms you need to know so you're prepared when the time comes to negotiate that lease!
VALUE OF $1,000

Bonus: The Social Beauty Bundle
Social media is an integral part of modern marketing. Showing up on the platforms where your MVP's (most valuable payers) are is non-negotiable! But we also know how much of a headache posting and being consistent can be. We've got your back!
VALUE OF $1,000
Bonus: The HR/Team Bundle
Do you already have small team and are struggling to create a sense of culture within your salon? Join the Senior HR Regional Director of Target® stores during a masterclass of how to hire A players, decrease turnover and build culture within your small business.
Because big business starts small.
VALUE OF $1,500

Bonus: The Perfect Pitch
Learn from one of the top millennial influencers and gain useful insider information on how to appeal to influencers, pitch your brand, negotiate partnership deals and create impactful partnerships that
sky-rocket your brands audience and exposure.
Ever get writers block? This bonus also includes 10 copy and paste email and DM templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.
VALUE OF $1,500
MEET alyssa

I've grown my bookings by 50% and finally hit my income goal of 8k for the month"!
you can see results like this too
“In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with you. I've grown my bookings by 50% and finally hit my income goal of 8k for the month"
How does the SmartBeauty
Pros program work?
Our online trainings are released in weekly module lessons and consist of easy-to-follow videos, audio lessons, resource vaults, and growth assignments.
All of the training is online, contained in the private SmartBeauty members only site. Students can view the training videos, connect with others, and compare notes with classmates.
OFFICE HOURS &
LIVE GROUP VIDEO CHATS WITH YLIANA
Got an important question about how to move your business ahead?
Want a fresh perspective to make wiser decisions?
Book a private call during Office Hours or join the group discussion on Live Video Sessions. She’ll tackle your toughest questions and provide guidance to move you forward. If you can’t make it live, catch the replay!
Our program is all about providing a high-touch experience to students, the highest value for their tuition.
We include interactive components like “Office Hours”, where you can call in and speak with Yliana and our team of experts. We also include “Live Group Coaching”, where our students meet us on live video calls and we answer questions and offer strategic advice pertaining to the lesson of that week.
Naturally, the more focus and dedication you put into SBP, the more you’ll get out of it. But if you’re not able to carve out that much time at first, don’t worry, we understand life happens. Many of our students go through the program as best they can, pause and return to it as their schedule allows during the year.
what makes us better
timing of the program
Smart Beauty Pros only opens for enrollment twice a year and will likely sell out. We encourage you to register as early as possible and enjoy our on-boarding experience.
Once in the program, we recommend between 4-6 hours per week to watch the course content, complete your growth assignments and engage with our community.
MEET YLiANA
FOUNDER OF SMARTBEAUTY PROS AND YOUR BEAUTY BIZ WIZ
The Brooklyn-bred entrepreneurial beauty authority shifting new dynamics around the business of beauty for women. Despite being named a beauty maven and Breakthrough Industry Talent by L’Oréal in 2017, Yliana is one who detests fleeting titles, but holds firm to her unwavering roles of advocate, purpose-driven CEO, multifaceted businesswoman and lioness mother who leads by example.
"The only way to predict your future is to create it"
This corporate dropout walked away from her career in finance to turn her hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. Swiftly growing to three brick & mortar locations and successfully selling the business in 2019 to focus on business education. She has served over 1,800 clients and coached over 200 professionals across the U.S. and Europe to the $100k/yr mark in business.
What’s her secret sauce? Her finance degree.
A business’s success relies heavily on systems, the back-end operations and functions. Having come from working at a financial firm, Yliana used the same skills learned to manage a $13 Billion portfolio and high-level experience with investors and shareholders to sky-rocket her own business and create the blueprint for others. It's knowledge of not just the skill (talent), but of the necessary business systems and numbers that take you far. While there are many beauty business coaches roaming, very few actually have the receipts to back up their promises and even less have the corporate experience to create systems within your business.
REMEMBER, YOU'RE CREATING A BUSINESS NOT A JOB.
MEET GISELLE

Giselle’s work was recently featured on national television on Good Morning America.
you can see results like this too
Giselle is a New Yorker with enormous hustle and grit. Just a year ago, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. Today, Giselle balances a full time corporate position as well as a thriving brow and permanent makeup studio. She recently signed a lease to her own suite and sees clients on her own time while commanding as much as $575 for a microblading session.
What Sets SmartBeauty Apart
From Any Other Program
REASON 01
HIGH-TOUCH EXPERIENCE
There’s a reason we’re the gold standard in this industry. SBP isn't yet another online course, we offer a challenging live program that keeps you accountable over the course of 12 months. We are dedicated to seeing you win!
REASON 02
WORLD CLASS CUSTOMER CARE
Our Customer Happiness team is unparalleled. Whatever you need, we’re here to help. You’ll always be taken care of with understanding, honesty and respect.
REASON 03
INSTRUCTOR EXPERTISE
Our founder lives and breathes systems. Going from years of experience in corporate America managing a $13 Billion portfolio for investors, to humble beginnings in her own beauty studio which brick by brick led to over $1 million in revenue in just a few years.
REASON 04
DEDICATED MENTORS
At SmartBeauty, you won’t be on your own. Dedicated coaches will answer your questions, challenge you to stretch further and inspire you to stay in action. Our masterclasses are taught by industry leading experts hand picked to serve you at the highest level.
REASON 05
WORLD-CLASS COMMUNITY
Simply stated, there’s no other program that maintains such high standards of respect and integrity among its members.
REASON 06
100% MONEY BACK GUARANTEE
Our program is backed with a 100% satisfaction money-back guarantee. So you can rest assured that your investment is safe with us.

We merge skills with self-belief and strategic process to put more money and opportunities in the hands of beauty professionals.
OUR MISSION
If You’ve Read This Far,
You Owe This To Yourself…
WHAT IF JUST ONE IDEA
IN SMARTBEAUTY...
turns your business into a profit and purpose-generating machine, giving you and your family financial freedom for life?
WHAT IF JUST ONE TECHNIQUE IN SMARTBEAUTY
frees up 4-7 hours per week? What impact will that have on your relationships, your profits, more time with your family?
WHAT IF JUST ONE STRATEGY IN SMARTBEAUTY
helps you reach hundreds or even thousands of customers?
What would those changes realistically be worth to you over a lifetime?
$5,000… $20,000… $50,000… or more?
You have nothing to lose and everything to gain.
Don’t miss your chance to finally start living the life
you’ve been dreaming of.
Frequently Asked Questions
The Smart Beauty business training program is a true game changer, but it isn't right for everyone. Get answers to the most frequently asked questions so you can make the best decision for you.
SmartBeauty Overview
What is SmartBeauty Pros?
Where does the program take place?
When’s the next session of SmartBeauty?
How long will I have access to all of the content and resources?
Why don’t I have lifetime access to the course material?
How much time do I need to commit to the program?
What will I learn?
Tuition & Guarantee
How much does it cost?
Do you offer a guarantee?
What types of payment do you accept?
Who Is SMP Perfect For?
Who’s right for SmartBeauty?
SmartBeauty Pros is ideal for service-based beauty professionals with 0-4 years of experience in the industry.
Who’s not right for this program?
Is SmartBeauty just for women?
Will SmartBeauty work for me if I don’t have a business yet?
I’m in beauty - but I’m a wax technician, will this work for me?
Will this work for me if I live outside of the U.S.?
Do I need to be tech savvy to join?
Can my assistant and I take the SmartBeauty program together?
Last Deets
What is SmartBeauty Pros?
Where does the program take place?
When’s the next session of SmartBeauty?
How long will I have access to all of the content and resources?
Why don’t I have lifetime access to the course material?
How much time do I need to commit to the program?
What will I learn?