beauty entrepreneurs, are you ready to become

Beyond the technique, we teach the business of beauty. Master the marketing skills you’re expected to know but were never taught to grow a profitable beauty business - whether you’re a total beginner or an experienced provider.

beauty pro roll call

Hair Stylists, Nail Techs, Brow Artists, Estheticians,
Barbers, PMU Masters, Waxers and Massage Therapists…
It’s time to build a business, not a job.
declare this your first six-figure year!

ADMIT IT

DOES THIS SOUND LIKE YOU

Are my prices too cheap? Too expensive?

Ahh another negative review on yelp!

There’s no way I can stand out in such a saturated market.

I’ll never be as good as so and so...

Ugh my followers are not engaging with me on social media.

Gosh my booking are so inconsistent from month to month!

BUSINESS SYSTEMS

The business skill set that the top 10% of successful beauty pros

have mastered and gotten them to the next level. 

What if I told you that you could learn all of the essential business building processes and systems at your own pace?

 

You wouldn’t need to travel or try to cram all the information in two days at a workshop. 

You can position yourself to build a six-figure business in 60 days around your schedule, with a team of mentors available to keep you accountable for an entire year!

 

It has never been easier to grow your business as a beauty professional. You just need the tools, systems, & strategy.

i've got your back!

Now what if I told you that the clients are plenty and there is just one thing you need to master to break out of the rut?

INTRODUCING

The world’s first Online Business School for Beauty Professionals, SmartBeauty Pros!

Whether you want to turn your side-hustle into your full-time business, take your existing company to new heights, or you’re just starting out, SmartBeauty Pros can help.

SmartBeauty Pros is an online business school for modern service-based beauty entrepreneurs. Our comprehensive 8 week online program teaches the business of beauty.
 
A first of its kind community of beauty professionals fused together, SmartBeauty Pros sharpens determined businesswomen in a way that prepares them to not only survive, but thrive through proven and trusted expertise in business strategy, foundational security, modern marketing and the art of executing timeless 5-star customer experiences.
 
Surviving in the ever so saturated beauty industry requires a lot more than just talent. Only those with true business smarts and understanding of essential processes and systems will thrive and become the top 10% of beauty pros… that are not living check to check.
Without a roadmap or guidance, the process can be overwhelming and damn near impossible.  SmartBeauty Pros can fast-track your growth and save you years of expensive trial and error.
 
Our founder has served over 2,000 clients, mentored over 200 women and we’d be honored to work with you.
 
It is NOT the ordinary online training, this is an intensive training where you, along with our founder and coaches, move through the lessons together in real time.
 
SmartBeauty Pros will challenge you to execute at your highest level. It's designed to put more money and opportunities in the hands of beauty pros.
YOU'RE STRUGGLING IN YOUR BEAUTY BIZ TOO AND ARE FULL OF THOUGHTS.

Sleepless nights are made up of all of these thoughts, I know because.. I’ve been there.

 

Now what if I told you that the clients are plenty and there is just one thing you need to master to break out of the rut?

3 pillars of a thriving service-based

beauty business

01

02

03

the beauty industry has changed. it’s no longer about the best results, it’s now about who can create the best client experience and has an effective marking strategy.

TALENT: The heart and soul of any business is the talent. We at SmartBeauty only want to work with people who are devoted to their craft.

 

Who have a deep desire to not be “perfect” but continue the progress by ongoing and continued work on their talent.

 

This pillar is untouched within our program and is what we ask you to come with. Your skill is your gift, your talents are uniquely yours and deserve to be shared with the world.

MINDSET: Our signature MP3 method. Our program begins with the inner workings of the artist, establishing the proper Mindset (personal beliefs and habits) and diving into the Purpose, Product and People you serve.

 

The inner workings of any world class beauty business begins with how the service provider views themselves and how much they understand who, what and why they serve.

BUSINESS SYSTEMS: Our signature Client CARE Method. The second part of our program curriculum focuses on the outer and foundational aspects of your business. Client Attraction, Retention and Experience. Setting a high bar for your brand and business and implementing systems that will keep you booked and busy for months at a time.

 

Creating a marketing strategy that gets you seen all while maintaining the highest levels of customer experience.

MEET JENNY

"THE SUGGESTIONS TRULY HELPED ME GET A BETTER UNDERSTANDING FROM A CONSUMER'S PERSPECTIVE".

WOULD YOU LIKE THESE KIND OF RESULTS?

Jenny was a public school teacher with big dreams of joining the beauty industry. She quietly juggled her work schedule while going to Esthetics school in New York City. She began working from a sectioned off area in her home and today, 4 years later she was able to purchase a building and built out her Med Spa, @rejuvenatespanyc, housing 6 treatment rooms and 8 staff. Jenny set revenue goals and zoomed past them bringing in over $2 million in business.

IS SMARTBEAUTY

RIGHT FOR ME?

Our program is ideal for the action-oriented beauty professional that has 0-4 years in business. If you want to reach more people, raise your rates, increase your bookings and convert more browsers into buyers, SmartBeauty is for you.

Our ideal members fall into one of these two categories:

Ambitious Beginners: Is your dream to someday turn your side-hustle hobby into your business?

Or maybe you just took a leap of faith and are stumped on choosing the right booking software?

No one to turn to?

 

SmartBeauty will make sure you get started the right way.

Established Beauty Pros: You’ve been at it for a few years but haven’t been able to establish yourself as the go-to provider for your beauty service? Your bookings are not consistent and every other day you’re questioning whether you should keep at it? If you’re ready to deepen your customer relationships, attract more clients, and increase your profits, SmartBeauty will teach you how.

Here’s What You’ll Learn To

Sky-Rocket Your Beauty Business

SmartBeauty Pros is broken down into 6 core training Modules.

All course materials — including streaming videos, audio lessons, transcripts, growth assignments and more — are within our online member portal.

module 01

MINDSET & PURPOSE

Master your morning routine, breakthrough the self-imposed limiting beliefs surrounding your self-worth, adopt a millionaire mindset, learn self-care habits and gain clarity on your why.

module 03

PRODUCT

Build the interior and exterior foundations of your brand, create your big profit picture. Learn key pricing tips that clearly represent the experience you provide and your value in the market.

module 05

EXPERIENCE

Learn the science behind designing the perfect work space, hospitality table must-haves, the art of 5-star client experiences, get raving testimonials and choose the right booking software.

module 02

PEOPLE

Identify who your ideal client is,  your competitive advantage and how to stand out from the competition. Target your Most Valuable Payers (MVP's) and define your CEO voice.

module 04

ATTRACTION

Explore the POP Method. Learn how to use Instagram like a boss, implement effective website design strategies, master selling on social and create clear messaging that will convert to bookings.

module 06

RETENTION

Deep dive into modern marketing, email marketing and its importance in client retention, learn how to offer rewards and packages that actually make you money and grow your tribe. 

Bonus: The Legal Bundle

Legal masterclass by Intellectual Property Attorney Kyona McGhee, Esq. Learn the ins and outs of LLC's, Corps. and Trademarks for your business. Unlock a collection of three contracts (each valued at over $400) and agreements every beauty entrepreneur should have. Keep your business safe and protected!

VALUE OF $2,000

Enroll and Get These Additional Beauty Business Training Programs and Masterclasses FREE!

Bonus: The Real-Estate Bundle

Featuring one of the top commercial & retail Real Estate brokers of New York City, this masterclass is all about teaching you the essentials of leasing a commercial space. Whether you own a salon or dream of someday, learn exactly what to look for in a space and what to avoid. This bonus includes a masterclass, a useful space tour checklist and a glossary of terms you need to know so you're prepared when the time comes to negotiate that lease!

VALUE OF $1,000

Bonus: The Social Beauty Bundle

Social media is an integral part of modern marketing. Showing up on the platforms where your MVP's (most valuable payers) are is non-negotiable! But we also know how much of a headache posting and being consistent can be. We've got your back!

VALUE OF $1,000

Bonus: The HR/Team Bundle

Do you already have small team and are struggling to create a sense of culture within your salon? Join the Senior HR Regional Director of Target® stores during a masterclass of how to hire A players, decrease turnover and build culture within your small business.

Because big business starts small.

VALUE OF $1,500

Bonus: The Perfect Pitch

Learn from one of the top millennial influencers and gain useful insider information on how to appeal to influencers, pitch your brand, negotiate partnership deals and create impactful partnerships that

sky-rocket your brands audience and exposure.

 

Ever get writers block? This bonus also includes 10 copy and paste email and DM templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.

VALUE OF $1,500

MEET alyssa

I've grown my bookings by 50% and finally hit my income goal of 8k for the month"!

you can see results like this too

In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with you. I've grown my bookings by 50% and finally hit my income goal of 8k for the month"

How does the SmartBeauty

Pros program work?

Our online trainings are released in weekly module lessons and consist of easy-to-follow videos, audio lessons, resource vaults, and growth assignments.

 

All of the training is online, contained in the private SmartBeauty members only site. Students can view the training videos, connect with others, and compare notes with classmates.

OFFICE HOURS &
LIVE GROUP VIDEO CHATS WITH YLIANA
Got an important question about how to move your business ahead?    
Want a fresh perspective to make wiser decisions?
 
Book a private call during Office Hours or join the group discussion on Live Video Sessions. She’ll tackle your toughest questions and provide guidance to move you forward. If you can’t make it live, catch the replay!
Our program is all about providing a high-touch experience to students, the highest value for their tuition.

We include interactive components like “Office Hours”, where you can call in and speak with Yliana and our team of experts. We also include “Live Group Coaching”, where our students meet us on live video calls and we answer questions and offer strategic advice pertaining to the lesson of that week.

 

Naturally, the more focus and dedication you put into SBP, the more you’ll get out of it. But if you’re not able to carve out that much time at first, don’t worry, we understand life happens. Many of our students go through the program as best they can, pause and return to it as their schedule allows during the year. 

what makes us better

timing of the program

Smart Beauty Pros only opens for enrollment twice a year and will likely sell out.  We encourage you to register as early as possible and enjoy our on-boarding experience.

 

Once in the program, we recommend between 4-6 hours per week to watch the course content, complete your growth assignments and engage with our community.

MEET YLiANA

FOUNDER OF SMARTBEAUTY PROS AND YOUR BEAUTY BIZ WIZ
The Brooklyn-bred entrepreneurial beauty authority shifting new dynamics around the business of beauty for women. Despite being named a beauty maven and Breakthrough Industry Talent by L’Oréal in 2017, Yliana is one who detests fleeting titles, but holds firm to her unwavering roles of advocate, purpose-driven CEO, multifaceted businesswoman and lioness mother who leads by example.

"The only way to predict your future is to create it"

This corporate dropout walked away from her career in finance to turn her hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. Swiftly growing to three brick & mortar locations and successfully selling the business in 2019 to focus on business education. She has served over 1,800 clients and coached over 200 professionals across the U.S. and Europe to the $100k/yr mark in business.
 
What’s her secret sauce? Her finance degree.
A business’s success relies heavily on systems, the back-end operations and functions. Having come from working at a financial firm, Yliana used the same skills learned to manage a $13 Billion portfolio and high-level experience with investors and shareholders to sky-rocket her own business and create the blueprint for others. It's knowledge of not just the skill (talent), but of the necessary business systems and numbers that take you far. While there are many beauty business coaches roaming, very few actually have the receipts to back up their promises and even less have the corporate experience to create systems within your business.
 
REMEMBER, YOU'RE CREATING A BUSINESS NOT A JOB.

MEET GISELLE

Giselle’s work was recently featured on national television on Good Morning America. 

you can see results like this too

Giselle is a New Yorker with enormous hustle and grit. Just a year ago, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. Today, Giselle balances a full time corporate position as well as a thriving brow and permanent makeup studio. She recently signed a lease to her own suite and sees clients on her own time while commanding as much as $575 for a microblading session. 

What Sets SmartBeauty Apart

From Any Other Program

REASON 01

HIGH-TOUCH EXPERIENCE

There’s a reason we’re the gold standard in this industry. SBP isn't yet another online course, we offer a challenging live program that keeps you accountable over the course of 12 months. We are dedicated to seeing you win!

REASON 02

WORLD CLASS CUSTOMER CARE

Our Customer Happiness team is unparalleled. Whatever you need, we’re here to help. You’ll always be taken care of with understanding, honesty and respect.

REASON 03

INSTRUCTOR EXPERTISE

Our founder lives and breathes systems. Going from years of experience in corporate America managing a $13 Billion portfolio for investors, to humble beginnings in her own beauty studio which brick by brick led to over $1 million in revenue in just a few years.

REASON 04

DEDICATED MENTORS

At SmartBeauty, you won’t be on your own. Dedicated coaches will answer your questions, challenge you to stretch further and inspire you to stay in action. Our masterclasses are taught by industry leading experts hand picked to serve you at the highest level.

REASON 05

WORLD-CLASS COMMUNITY

Simply stated, there’s no other program that maintains such high standards of respect and integrity among its members.

REASON 06

100% MONEY BACK GUARANTEE

Our program is backed with a 100% satisfaction money-back guarantee. So you can rest assured that your investment is safe with us.

We merge skills with self-belief and strategic process to put more money and opportunities in the hands of beauty professionals.
OUR MISSION

If You’ve Read This Far,

You Owe This To Yourself…

WHAT IF JUST ONE IDEA

IN SMARTBEAUTY...

turns your business into a profit and purpose-generating machine, giving you and your family financial freedom for life?

WHAT IF JUST ONE TECHNIQUE IN SMARTBEAUTY

frees up 4-7 hours per week? What impact will that have on your relationships, your profits, more time with your family?

WHAT IF JUST ONE STRATEGY IN SMARTBEAUTY

helps you reach hundreds or even thousands of customers?

What would those changes realistically be worth to you over a lifetime?

 

$5,000… $20,000… $50,000… or more?

You have nothing to lose and everything to gain.

Don’t miss your chance to finally start living the life

you’ve been dreaming of.

Frequently Asked Questions
The Smart Beauty business training program is a true game changer, but it isn't right for everyone. Get answers to the most frequently asked questions so you can make the best decision for you.

SmartBeauty Overview

What is SmartBeauty Pros?


Smart Beauty is an online business school for modern service-based beauty entrepreneurs. Our program is 8-weeks long, and is for those who want to build a stand-out and profitable beauty business. The main focus of our program revolves around modern marketing and the art of creating unforgettable client experiences that result in client loyalty and highe profits for you. Whether you want to turn your side-hustle into your full-time business, take your existing biz to new heights, or you’re starting a beauty business from scratch — SmartBeauty will help you.




Where does the program take place?


Everything is online — no travel required. You have a full year of access to the training, so you can go through the materials each week as they’re released during our inital 8-weeks together, or slow things down and work at your own pace throughout the year.




When’s the next session of SmartBeauty?


SmartBeauty Pros will open for Spring enrollment April 15th-29th, the 8 week session runs May 4th- June 27th 2020. You can stay up to date and gain VIP access to registration by hopping on the waitlist.




How long will I have access to all of the content and resources?


Our 6 program modules unlock week by week. Once the 8 week session has concluded, you have access to the modules for 365 days, a whole year! During the year, we encourage you to take advantage of our 4 alumni video calls and the alumni only facebook group which you have lifetime access to. If you are on our payment plan option, missed payments will result in removal from the program and its pertaining groups.




Why don’t I have lifetime access to the course material?


Statistics show that programs that allow lifetime access end up having less engagement and overall impact on members. Why? The students are more likely to put things off if they literally have forever to go back to it. To ensure the success of your business, we challenge you to take our program, go all in for a year by implementing our tools and give yourself the gift of financial freedom once you begin to reap the lifetime benefits of your investment and new found knowledge. Our program includes 6 private calls with our team. We are here for you over the course of the year to be your thought partners and help ideate and implement. We want to see you win!




How much time do I need to commit to the program?


If you plan to work through the live program in real time, we recommend between 4-6 hours per week to watch the training, complete your assignments and engage with our mentors and the community. Many of our students go through the program as best they can; pausing and returning to it as their schedule allows over the course of the membership year. This experience is designed to stretch you, but it can also be customized to your life. The more focus and dedication you put inl, the more you’ll get out. To be clear, there are no fast or guaranteed results. Building a business that matters is not an 8 week event. This program mirrors the reality of entrepreneurship — it’s intense, time consuming, demanding and something you’ll work on for the life of your business.




What will I learn?


We outline the course breakdown, including our core curriculum and additional masterclasses included on our homepage. All the information you could ever need to start and grow a beauty business is available for free online, right now. BUT - if you're not aware of what you need to know and apply to your business — and what you don’t — all the free information in the world won’t help. SBP is an experience. It’s action-oriented and intense. It’s about doing the work and getting challenged to grow into your full potential.





Tuition & Guarantee

How much does it cost?


The tuition for SmartBeauty Pros is $2,999 if you pay in full. Extended payment plans are available during registration at $597 per month for 6 months and $327 per month for 12 months. Traditional MBA programs can cost anywhere from $80,000 to $140,000 or more, which doesn’t include a potential loss of income. Plus, those business programs don’t come with a satisfaction guarantee nor are they tailored to the beauty industry.




Do you offer a guarantee?


Yes. Our program is backed by a 100% satisfaction guarantee. Here’s how it works: Participate in up to the first three SBP Modules from the start of the live program. If you no longer feel that SBP is right for you, send us an email. We’ll ask for your completed coursework to make sure you gave it a go, and ask what didn’t work for you so we can learn and improve. Once we receive your completed coursework, you’ll get a swift and complete refund. Do pay attention to dates. We make the refund deadline extremely clear to everyone who signs up. The refund request MUST be submitted to us within 23 days of program start date. Any requests received aftert his date will not be honored or considered. The deadline exists because, if you sign up for SBP, we want you to get started. We pour enormous effort into this program and we want to devote that effort to students who are committed. If you don’t plan on starting right away, make sure this is the right investment for you as the refund period does have a firm deadline.




What types of payment do you accept?


We accept all common credit cards including Visa, Mastercard, Discover and American Express. For pay-in-full orders ($1999 USD), we can also accept and PayPal.





Who Is SMP Perfect For?

Who’s right for SmartBeauty?


SmartBeauty Pros is ideal for service-based beauty professionals with 0-4 years of experience in the industry. Our members are: Hairstylists, Barbers, Nail Technicians, Estheticians, Massage Therapists, Brow Sculpting Artists, Tanning Salon Owners and Body Waxing Specialists. We offer full 360 business education to beauty professionals seeking marketing know how.




Who’s not right for this program?


It’s not right if you’re looking for a one-on-one business coach outside of the SIX calls we already include during monthly Office Hours in your 12-month enrollment. Although the “Office Hours” calls are indeed private and one to one, the overall program is not individual. If that’s something you prefer you can explore private coaching with our founder HERE. Our program isn’t right for those looking for help with tax structures, raising VC funding, manufacturing or distribution. We focus on working with service based beauty professionals, we are not experts in e-commerce or manufacturing/distribution. Our program isn’t right if you’re looking to market to fellow students. SmartBeauty Pros is a pitch-free environment. It’s also not right if you consider yourself an advanced marketer. SBP is for action-takers who understand that real change happens with consistent effort over time. This isn’t a “get rich quick” program. It’s a “get great over a period of time now that you have the right tools” program.




Is SmartBeauty just for women?


No. While the majority of our students are women, we have a growing audience of male Beauty Pros. The content is not gender-specific and everyone is welcome.




Will SmartBeauty work for me if I don’t have a business yet?


The SmartBeauty Pros training is ideal if you’re just starting out because it’ll train you to think like an entrepreneur and avoid the costly mistakes even smart entrepreneurs make when launching their first business. SmartBeauty walks you through exactly what you need to understand, know and — most importantly — do in order to set yourself up for success.




I’m in beauty - but I’m a wax technician, will this work for me?


We’re proud to have members across all areas of service-based beauty offerings such as hairstylists, nail technicians, PMU artists, estheticians, wax technicians and massage therapists — the range of rich and diverse creatives we have in SmartBeauty is one of our distinct advantages. No matter what service you offer, you must understand how to effectively share your message, attract and convert browsers into buyers and create outstanding customer experiences. Today’s economy demands that you learn how to build trust and create meaningful connections with other humans using the digital tools of entrepreneurship. So if you serve humans, SmartBeauty can help.




Will this work for me if I live outside of the U.S.?


Definitely. The principles you’ll learn are universal. More importantly — the skills, habits and confidence you’ll develop from this experience are transformative, transferrable and will benefit you for a lifetime.




Do I need to be tech savvy to join?


Basic understanding and a hunger to learn, all you need.




Can my assistant and I take the SmartBeauty program together?


SBP is a single membership program. Meaning, one person per membership. If you’d like to do the program along with your assistant or partner, please enroll separately.





Last Deets

What is SmartBeauty Pros?


Smart Beauty is an online business school for modern service-based beauty entrepreneurs. Our program is 8-weeks long, and is for those who want to build a stand-out and profitable beauty business. The main focus of our program revolves around modern marketing and the art of creating unforgettable client experiences that result in client loyalty and highe profits for you. Whether you want to turn your side-hustle into your full-time business, take your existing biz to new heights, or you’re starting a beauty business from scratch — SmartBeauty will help you.




Where does the program take place?


Everything is online — no travel required. You have a full year of access to the training, so you can go through the materials each week as they’re released during our inital 8-weeks together, or slow things down and work at your own pace throughout the year.




When’s the next session of SmartBeauty?


SmartBeauty Pros will open for Spring enrollment April 15th-29th, the 8 week session runs May 4th- June 27th 2020. You can stay up to date and gain VIP access to registration by hopping on the waitlist.




How long will I have access to all of the content and resources?


Our 6 program modules unlock week by week. Once the 8 week session has concluded, you have access to the modules for 365 days, a whole year! During the year, we encourage you to take advantage of our 4 alumni video calls and the alumni only facebook group which you have lifetime access to. If you are on our payment plan option, missed payments will result in removal from the program and its pertaining groups.




Why don’t I have lifetime access to the course material?


Statistics show that programs that allow lifetime access end up having less engagement and overall impact on members. Why? The students are more likely to put things off if they literally have forever to go back to it. To ensure the success of your business, we challenge you to take our program, go all in for a year by implementing our tools and give yourself the gift of financial freedom once you begin to reap the lifetime benefits of your investment and new found knowledge. Our program includes 6 private calls with our team. We are here for you over the course of the year to be your thought partners and help ideate and implement. We want to see you win!




How much time do I need to commit to the program?


If you plan to work through the live program in real time, we recommend between 4-6 hours per week to watch the training, complete your assignments and engage with our mentors and the community. Many of our students go through the program as best they can; pausing and returning to it as their schedule allows over the course of the membership year. This experience is designed to stretch you, but it can also be customized to your life. The more focus and dedication you put inl, the more you’ll get out. To be clear, there are no fast or guaranteed results. Building a business that matters is not an 8 week event. This program mirrors the reality of entrepreneurship — it’s intense, time consuming, demanding and something you’ll work on for the life of your business.




What will I learn?


We outline the course breakdown, including our core curriculum and additional masterclasses included on our homepage. All the information you could ever need to start and grow a beauty business is available for free online, right now. BUT - if you're not aware of what you need to know and apply to your business — and what you don’t — all the free information in the world won’t help. SBP is an experience. It’s action-oriented and intense. It’s about doing the work and getting challenged to grow into your full potential.





WHAT IF I HAVE ANOTHER GENERAL QUESTION NOT LISTED ABOVE?
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