beauty entrepreneurs, are you ready to become

Beyond the technique, we teach the business of beauty. Master the marketing skills you’re expected to know but were never taught to grow a profitable beauty business - whether you’re a total beginner or a few years in.

beauty pro roll call

Hair Stylists, Nail Techs, Brow Artists, Estheticians, Las Techs,
Barbers, PMU Masters, Hair Removal & Massage Therapists…
It’s time to build a business, not a job.
declare this your first six-figure year!

ADMIT IT

DOES THIS SOUND LIKE YOU

Are my prices too cheap? Too expensive?

Ahh another negative review on yelp!

There’s no way my business will survive after Covid-19! 

I’ll never be as good as so and so...

Ugh my followers are not engaging with me on social media.

Gosh my booking are so inconsistent from month to month!

BUSINESS SYSTEMS

The business skill set that the top 10% of successful beauty pros

have mastered and gotten them to the next level. 

What if I told you that you could learn all of the essential business building processes and systems at your own pace?

 

You wouldn’t need to travel or try to cram all the information in two days at a workshop. 

You can position yourself to build a six-figure business in 60 days around your schedule, with a team of mentors available to keep you accountable for an entire year!

 

It has never been easier to grow your business as a beauty professional. You just need the tools, systems, & strategy.

i've got your back!

COVID-19 has eliminated over 25% of beauty service providers. What does this mean for those of us still in business? There are hundreds of thousands of people seeking new providers. Hundreds of millions of dollars up for grabs. This is a once in a lifetime chance to double your business.

How will you make sure to stand out? 

YOU'RE STRUGGLING IN YOUR BEAUTY BIZ TOO AND ARE FULL OF THOUGHTS.

Sleepless nights are made up of all of these thoughts, I know because.. I’ve been there.

 

Now what if I told you that the clients are plenty and there is just one thing you need to master to break out of the rut? Business Systems, but wait...

INTRODUCING

The world’s first Online Business School for Beauty Professionals, SmartBeauty Pros!
SmartBeauty Pros is an online business school for modern service-based beauty entrepreneurs. Our comprehensive 8 week online program teaches the business of beauty.
 
A first of its kind community of beauty professionals fused together, SmartBeauty Pros sharpens determined businesswomen in a way that prepares them to not only survive, but thrive through proven and trusted expertise in business strategy, foundational security, modern marketing and the art of executing timeless 5-star customer experiences.
 
Surviving in the ever so saturated beauty industry requires a lot more than just talent. Only those with true business smarts and understanding of essential processes and systems will thrive and become the top 10% of beauty pros… that are not living check to check.
Without a roadmap or guidance, the process can be overwhelming and damn near impossible.  SmartBeauty Pros can fast-track your growth and save you years of expensive trial and error.
 
Our founder has served over 2,000 clients, mentored over 200 women and we’d be honored to work with you.
 
It is NOT the ordinary online training, this is an intensive training where you, along with our founder and coaches, move through the lessons together in real time.
 
SmartBeauty Pros will challenge you to execute at your highest level. It's designed to put more money and opportunities in the hands of beauty pros.

MEET JENNY

"THE SUGGESTIONS TRULY HELPED ME GET A BETTER UNDERSTANDING FROM A CONSUMER'S PERSPECTIVE".

WOULD YOU LIKE THESE KIND OF RESULTS?

Jenny was a public school teacher with big dreams of joining the beauty industry. She began working from a sectioned-off area in her home and today, 4 years later she was able to purchase a building and built out her Med Spa, @rejuvenatespanyc, housing 6 treatment rooms, and 8 staff. Jenny set revenue goals and zoomed past them bringing in over $2 million in business.

IS SMARTBEAUTY

RIGHT FOR ME?

Our program is ideal for the action-oriented beauty professional that has 0-3 years in business. If you want to reach more people, raise your rates, increase your bookings and convert more browsers into buyers, SmartBeauty is for you.

Ambitious Beginners: Is your dream to someday turn your side-hustle passion in beauty into your full-time business? Or maybe you just took a leap of faith and are stumped on choosing the right booking software? Not sure how to even begin on IG? 

 

The beginning is lonely and difficult. SmartBeauty will make sure you are supported get started the right way.

Established Beauty Pros: You’ve been at it for a few years but haven’t been able to establish yourself as the go-to provider for your beauty service? You have not reached the $100,000 revenue milestone.

Your bookings are not consistent and every other day you’re questioning whether you should keep at it or return to your 9-5?

 

If you’re ready to attract more clients and increase your profits, SmartBeauty will teach you how.

Here’s What You’ll Learn To

Sky-Rocket Your Beauty Business

SmartBeauty Pros is broken down into 6 core training Modules.

All course materials — including streaming videos, audio lessons, transcripts, growth assignments and more — are within our online member portal.

module 01

MINDSET & PURPOSE

Master your morning routine, breakthrough the self-imposed limiting beliefs surrounding your self-worth, adopt a millionaire mindset, learn self-care habits and gain clarity on your why.

module 02

PRODUCT (SERVICE)

Build the interior foundations of your business. Clarify what problem your service solves and how to identify the space that will set your business apart. Learn key pricing tips that represent the experience you provide and your value in the market. Map out where your business sits among the competition.

module 03

PEOPLE

Identify who your ideal client is, where to find them, what they love, and how to reach them.  Gain insight into your competitive advantage and how to stand out from the competition. Target your Most Valuable Payers (MVP's) and define your CEO voice.

module 04

ATTRACTION

We cover the winning tools, tactics you need to ensure you attract and convert the right people at the right time, and keep them. Learn and implement best practices for Instagram, email, and paid marketing. Implement effective website design strategies, and create clear messaging that converts to bookings.

module 05

EXPERIENCE

Learn how to craft an above and beyond customer experience that cultivates brand love and loyalty. Master the science behind designing the perfect workspace, hospitality table must-haves, get raving testimonials and choose the right booking software.

module 06

RETENTION

Deep dive into email marketing and its importance in client retention. Learn how to offer rewards and packages that actually make you money and grow your tribe.​ Over 50 email assets provided.

Enroll Now and Get These Additional Beauty Business Training Programs and Masterclasses FREE!

Bonus #1: The Legal Bundle

Gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your behind now—and in the long haul.

In this legal masterclass by Intellectual Property Attorney Kyona McGhee, Esq., you'll choose the right business entity for your biz — from coporation, llc's, to sole proprietor.  Learn the step by step methods you need to trademark your brand name and logo. Unlock a collection of three contracts (each valued at over $400) and agreements every beauty entrepreneur should have. Keep your business safe and protected!

VALUE OF $2,000

Bonus #2: The Real-Estate Bundle

Featuring one of the top commercial & retail Real Estate brokers of New York City, this masterclass is all about teaching you the essentials of leasing a commercial space. Whether you own a salon or dream of someday, learn exactly what to look for in a space and what to avoid. This bonus includes a masterclass, a useful space tour checklist and a glossary of terms you need to know so you're prepared when the time comes to negotiate that lease!

VALUE OF $1,000

Bonus #3: Recession Proof Biz 

If Covid-19 has taught us anything it's that we need to STAY ready before it's too late to GET ready. Did you know that the global pandemic has put 25% of service-based beauty entrepreneurs out of business? In this bonus we break down what you need to do to not only survive, but thrive during times of uncertainty.

PRICELESS

Bonus #4: The Social Beauty Bundle

Social media is an integral part of modern marketing. Showing up on the platforms where your MVP's (most valuable payers) are is non-negotiable! But we also know how much of a headache posting and being consistent can be. We've got your back!

 

This bundle includes​ 100 fully customizable social media graphic templates (editable in Canva), 80 Instagram captions (fill-in-the blanks), a list of over 500 industry hashtags to get you found on social media, 200 social media prompt ideas (quote generators and caption starters) and a 12-month social content calendar that includes all trending dates as well as national holidays that will guide your social posts, frequency and conversations with leads!

VALUE OF $1,000

Bonus #5: The HR/Team Bundle

Do you already have a small team and are struggling to create a sense of culture within your salon? Join the Senior HR Regional Director of Target® stores during a masterclass and learn how attract, hire, and retain great people—and what tools and processes you'll need to manage them. You'll also leave with an understanding of what great leadership looks like and how to not only define a great culture, but live up to it.

Because big business starts small.

VALUE OF $1,500

Bonus #6: The Perfect Pitch

Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers.

 

Learn from one of the top millennial beauty influencers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that

sky-rocket your brands audience and exposure.

 

Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.

VALUE OF $1,500

SUPPORT & GUIDANCE

Our dedication to providing the most high-touch and value rich experience.

Dedicated Founder and Experts: Get feedback from our founder, coaches and industry experts in the “Dedicated Questions” thread in our private program forum.

Active Lesson Comments: Under each lesson, you’re invited to comment and get responses from our team of coaches, fellow students, our team and Yliana.

The Parlor: Our exclusive member forum, share your wins and challenges in our private community.

Live Group Coaching: Join the live group coaching sessions during weeks 2, 4, 6 and 8 of our program. 

Live Office Hours: Feeling shy and not quite ready to participate in our group coaching session with your peers? Hop on a private call with us during Live Office Hours, weeks 4 and 8 of our program. During these weeks, no new content is released so you can catch up on assignments. We are the ONLY beauty education program that offers the option of private 1:1 calls to all of our members, we truly tailor our advice and your experience to the immediate needs of your business.

The Resource Vault: Access over 150 of our most recommended resources. Swipe files, marketing email templates, launch strategies, social media roadmap, easy editing tools for graphics, etc. Never feel lost again.

Alumni community: Our private facebook group for alumni only will become your business haven for a lifetime. Many members meet their business besties and even business partners through continued conversations in this private group. Members receive lifetime membership upon completion of the program.

Helpdesk/Support: Your care and satisfaction is our number one priority. If you have technical issues or are simply having a challenge you need help with, write support@smartbeautypros.com or simply contact us via help desk button within the member portal and we’ll take care of you.

MEET alyssa

I've grown my bookings by 50% and finally hit my income goal of 8k for the month"!

you can see results like this too

In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with you. I've grown my bookings by 50% and finally hit my income goal of 8k for the month"

How does the SmartBeauty

Pros program work?

Our online trainings are released in weekly module lessons and consist of easy-to-follow videos, audio lessons, resource vaults, and growth assignments.

 

All of the training is online, contained in the private SmartBeauty members only site. Students can view the training videos, connect with others, and compare notes with classmates.

Our program is all about providing a high-touch experience to students, the highest value for their tuition.

We include interactive components like “Office Hours”, where you can call in and speak with Yliana and our team of experts. We also include “Live Group Coaching”, where our students meet us on live video calls, and we

offer strategic advice pertaining to the lesson of that week.

 

Naturally, the more focus and dedication you put into SBP, the more you’ll get out of it. But if you’re not able to carve out that much time at first, don’t worry, we understand life happens. Many of our students go through the program as best they can, pause, and return to it as their schedule allows during the year. 

what makes us better

timing 

Smart Beauty Pros only opens for enrollment twice a year and will likely sell out.  We encourage you to register as early as possible and enjoy our on-boarding experience.

 

Once in the program, we recommend between 4-6 hours per week to watch the course content, complete your growth assignments and engage with our community.

MEET YLiANA

FOUNDER OF SMARTBEAUTY PROS AND YOUR BEAUTY BIZ WIZ
This corporate dropout walked away from her career in finance to turn her hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. Swiftly growing to three brick & mortar locations and successfully selling the business in 2019 to focus on business education. She has served over 1,800 clients and coached over 200 professionals across the U.S. and Europe to the $100k/yr mark in business.
 
What’s her secret sauce? Her finance degree.
REMEMBER, YOU'RE CREATING A BUSINESS NOT A JOB.
 
A business’s success relies heavily on systems, the back-end operations and functions. Having come from working at a financial firm, Yliana used the same skills learned to manage a $13 Billion portfolio and high-level experience with investors to sky-rocket her own business and create the blueprint for others. It's knowledge of not just the skill (talent), but of the necessary marketing systems and numbers that take you far. While there are many beauty business coaches roaming, very few actually have the receipts to back up their promises and even less have the corporate experience to create systems within your business.

MEET GISELLE

Giselle’s work was recently featured on national television on Good Morning America. 

you can see results like this too

Giselle is a New Yorker with enormous hustle and grit. Just a year ago, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. Today, Giselle balances a full time corporate position as well as a thriving brow and permanent makeup studio. She recently signed a lease to her own suite and sees clients on her own time while commanding as much as $575 for a microblading session. 

What Sets SmartBeauty Apart

From Any Other Program

REASON 01

HIGH-TOUCH EXPERIENCE

There’s a reason we’re the gold standard in this industry. SBP isn't yet another online course, we offer a challenging live program that keeps you accountable over the course of 12 months. We are dedicated to seeing you win!

REASON 02

WORLD CLASS CUSTOMER CARE

Our Customer Happiness team is unparalleled. Whatever you need, we’re here to help. You’ll always be taken care of with understanding, honesty and respect.

REASON 03

INSTRUCTOR EXPERTISE

Our founder lives and breathes systems. Going from years of experience in corporate America managing a $13 Billion portfolio for investors, to humble beginnings in her own beauty studio which brick by brick led to over $1 million in revenue in just a few years.

REASON 04

DEDICATED MENTORS

At SmartBeauty, you won’t be on your own. Dedicated coaches will answer your questions, challenge you to stretch further and inspire you to stay in action. Our masterclasses are taught by industry leading experts hand picked to serve you at the highest level.

REASON 05

WORLD-CLASS COMMUNITY

Simply stated, there’s no other program that maintains such high standards of respect and integrity among its members.

REASON 06

100% MONEY BACK GUARANTEE

Our program is backed with a 100% satisfaction money-back guarantee. So you can rest assured that your investment is safe with us.

We merge skills with self-belief and strategic process to put more money and opportunities in the hands of beauty professionals.
OUR MISSION

What would those changes realistically be worth to you over a lifetime?

 

$5,000… $20,000… $50,000… or more?

You have nothing to lose and everything to gain.

Don’t miss your chance to finally start living the life

you’ve been dreaming of.

Frequently Asked Questions
The SmartBeauty business training program is a true game changer, but it isn't right for everyone. Get answers to the most frequently asked questions so you can make the best decision for you.

SmartBeauty Overview

How much does it cost?


The tuition for SmartBeauty Pros is $1,999 if you pay in full. Extended payment plans are available during registration at $199 for 12 months. Traditional MBA programs can cost anywhere from $80,000 to $140,000 or more, which doesn’t include a potential loss of income. Plus, those business programs don’t come with a satisfaction guarantee nor are they tailored to the beauty industry.




Do you offer a guarantee?


Yes. Our program is backed by a 100% satisfaction guarantee. Here’s how it works: Participate in the first three SBP Modules from the start of the live program. If you no longer feel that SBP is right for you, send us an email. We’ll ask for your completed coursework to make sure you gave it a go, and ask what didn’t work for you so we can learn and improve. Once we receive your completed coursework and proof of implementation, you’ll get a swift and complete refund. Do pay attention to dates. We make the refund deadline extremely clear to everyone who signs up. The refund request MUST be submitted to us within 18 days of program start date. Any requests received after this date will not be honored or considered. For students in the Fall 2020 class, you have until Friday, October 30 at 6p ET to request a refund. The deadline exists because, if you sign up for SBP, we want you to get started. We pour enormous effort into this program and we want to devote that effort to students who are committed. If you don’t plan on starting right away, make sure this is the right investment for you as the refund period does have a firm deadline. To request a refund, email support@smartbeautypros.com with your completed coursework. You must show that you’ve worked through the first three modules and that it didn’t work for you to be eligible to receive a refund.




What types of payment do you accept?


We accept all common credit cards including Visa, Mastercard, Discover and American Express. For pay-in-full orders ($1,997 USD), we can also accept and PayPal.





Who Is SBP Perfect For?

Who’s right for SmartBeauty?


SmartBeauty Pros is ideal for all service-based beauty professionals with 0-4 years of experience in the industry who have NOT crossed the $100,000 revenue mark in business. Our members are: Hairstylists, Barbers, Nail Technicians, Estheticians, Lash Techs, Massage Therapists, Brow Sculpting Artists, Tanning Salon Owners, Permanent Makeup Artists, and Hair Removal Specialists. We offer full 360 business education to beauty professionals seeking marketing know how.




Who’s not right for this program?


It’s not right if you’re looking for a one-on-one business coach outside of the FOUR group calls we already include during monthly Office Hours in your 12-month enrollment. Although the optional “Office Hours” calls are indeed private and one to one, the overall program is not individual. If that’s something you prefer you can explore private coaching with our founder HERE. Our program isn’t right for those looking for help with tax structures, raising VC funding, manufacturing or distribution. We focus on working with service-based beauty professionals. Our program isn’t right if you’re looking to market to fellow students. SmartBeauty Pros is a pitch-free environment It’s also not right if you consider yourself an advanced marketer. SBP is for action-takers who understand that real change happens with consistent effort over time. This isn’t a “get rich quick” program. It’s a “get great over a period of time now that you have the right tools” program. This program is not for those who lack values or commitment. We are only for beauty professionals who are committed to creating the lives and businesses of their dreams all while providing incredible services.




Is SmartBeauty just for women?


No. While the majority of our students are women, we have a growing audience of male Beauty Pros. The content is not gender-specific and everyone is welcome.




Will SmartBeauty work for me if I don’t have a business yet?


The SmartBeauty Pros training is ideal if you’re just starting out because it’ll train you to think like an entrepreneur and avoid the costly mistakes even smart entrepreneurs make when launching their first business. SmartBeauty walks you through exactly what you need to understand, know and — most importantly — do in order to set yourself up for success.




I’m in beauty - but I’m a wax technician, will this work for me?


We’re proud to have members across all areas of service-based beauty offerings such as hairstylists, nail technicians, barbers, PMU artists, estheticians, wax technicians and massage therapists — the range of rich and diverse creatives we have in SmartBeauty is one of our distinct advantages. No matter what beauty service you offer, you must understand how to effectively attract and convert browsers into bookings. Today’s economy demands that you learn how to build trust and create meaningful connections with other humans using the digital tools of entrepreneurship.




Will this work for me if I live outside of the U.S.?


Definitely. The principles you’ll learn are universal. More importantly — the skills, habits and confidence you’ll develop from this experience are transformative, transferrable and will benefit you for a lifetime.




Do I need to be tech savvy to join?


Basic understanding and a hunger to learn, all you need.




Can my assistant and I take the SmartBeauty program together?


SBP is a single membership program. Meaning, one person per membership. If you’d like to do the program along with your assistant or partner, please enroll separately.





Tuition & Guarantee

How much does it cost?


The tuition for SmartBeauty Pros is $1,999 if you pay in full. Extended payment plans are available during registration at $199 for 12 months. Traditional MBA programs can cost anywhere from $80,000 to $140,000 or more, which doesn’t include a potential loss of income. Plus, those business programs don’t come with a satisfaction guarantee nor are they tailored to the beauty industry.




Do you offer a guarantee?


Yes. Our program is backed by a 100% satisfaction guarantee. Here’s how it works: Participate in the first three SBP Modules from the start of the live program. If you no longer feel that SBP is right for you, send us an email. We’ll ask for your completed coursework to make sure you gave it a go, and ask what didn’t work for you so we can learn and improve. Once we receive your completed coursework and proof of implementation, you’ll get a swift and complete refund. Do pay attention to dates. We make the refund deadline extremely clear to everyone who signs up. The refund request MUST be submitted to us within 18 days of program start date. Any requests received after this date will not be honored or considered. For students in the Fall 2020 class, you have until Friday, October 30 at 6p ET to request a refund. The deadline exists because, if you sign up for SBP, we want you to get started. We pour enormous effort into this program and we want to devote that effort to students who are committed. If you don’t plan on starting right away, make sure this is the right investment for you as the refund period does have a firm deadline. To request a refund, email support@smartbeautypros.com with your completed coursework. You must show that you’ve worked through the first three modules and that it didn’t work for you to be eligible to receive a refund.




What types of payment do you accept?


We accept all common credit cards including Visa, Mastercard, Discover and American Express. For pay-in-full orders ($1,997 USD), we can also accept and PayPal.





Last Deets

How is SmartBeauty different from free online resources or other courses?


SmartBeauty Pros is based on Yliana's years of creating and growing a 7-figure business in the service-based beauty space. You’ll learn from her successes, her failures, and everything in-between There’s more free information available to more people on every imaginable subject, including business, than ever before in human history. But if you’re not aware of what you need to know and what you don’t, all the free information in the world won’t help. It’s not about access to a set of hidden videos or secret formulas. This program is tailored to the business needs of beauty professionals and lays ONLY the pertinent components on a silver platter. Enrolling into our SmartBeauty program means putting yourself in an environment tailor made for you and your services. We explain our program as a hybrid between having a private coach and a group coaching program. We offer an elevated high-touch experience through all of our support touch-points.




How do you support students as they work through the training?


Dynamic support is the backbone of SmartBeauty. Once you join the program, you’ll have guidance and support from a team in a safe and encouraging environment. Here’s what each member has access to: Lesson Comments

  • Underneath each training, you’re invited to comment, post your questions and get the help you need. Often within minutes or hours (business hours) , you’ll have a response from our professional team of mentors, your fellow students, our SB Team and Yliana during the 8 weeks of the live program. During the off season, when we are not in session, comments and questions are replied to on a weekly basis (Wednesday's).
The Parlor: Member Community
  • The Parlor is our exclusive online community created just for SmartBeauty, members. Inside The Parlor, you can connect with other members and Team SBP for extra support and guidance. We’re proud to have one of the most active, encouraging and supportive global communities, with prior members across the US and Europe.
Live Group Coaching
  • You’ll have access to other students’ questions, along with answers from Yliana, our Mentor Coaches and guest experts, so you’ll always have precise wisdom at your fingertips. Group Coaching takes place during weeks 2,4,6 and 8 of your enrollment.
Monthly Office Hours (Private Calls)
  • During our two activation weeks, schedule optional live “Office Hours" private calls with our team.
Team SmartBeauty
  • We take customer care to heart. If you have technical issues or are simply having a challenge you need help with, write support@smartbeautypros.com and we’ll take care of you as quickly as we can. Our customer service team is extraordinary and can be reached M-TH, from 10am – 5pm Eastern US time.




Will I speak with or get feedback directly from Yliana?


This is a group learning experience so getting guidance and support is never more than a few minutes away. You’ll have a team of professional Expert Mentors, outstanding support from our Beauty Pro Advisors and our community by your side. The program is designed by Yliana and she leads our LIVE Group Coaching as well as the Office Hours, where you’re able to speak with her directly or one of our team members for 30 minutes during our two implementation weeks per session. While she is active in the Member Area, we can’t guarantee individual feedback from her if you’re unable to secure a call slot as soon as the Office Hours calendar opens up.





WHAT IF I HAVE ANOTHER GENERAL QUESTION NOT LISTED ABOVE?
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